Market Metrix acquired by Clarabridge

Merger & AcquisitionStrategicFinancialProductivitySaaSAnalyticsMarketingConsumer
Written By Alex Geller
 

Deal Synopsis

The company was acquired by Clarabridge, a venture backed company on April 08, 2014. Clarabridge is backed by several investors.

 

Seller Details

Provider of an Enterprise Feedback Management (EFM) platform. The company is a provider of customer and employee-feedback technology for hospitality companies internationally. The company's platform offers global benchmarking, enabling clients to spot gaps and opportunities in the context of key competitors.

 

Buyer Details

Provider of customer experience management software. The company provides software which specializes in analyzing contact center messages, comments, reviews, and other customer feedback in the context of transactions. It also offers Clarabridge Enterprise software for the deployment of text mining for customer feedback applications.

Alex Geller
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